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A Different Path
Since 2017, we have been on a mission to replace all the common skincare and cosmetics on the market with ethical, natural products that perform as well as the mainstream competition.
Your beauty and skincare regimes shouldn't be a compromise between using what works and what's kind to animals and our planet. At Eye of the Beholder, we have made the decision simple: buy the ethical, planet-loving products, that independent studies have voted as not just the best ethical cosmetics, but the best cosmetics bar none.
Whatever your skin tone, type, or complexion, you can be sure that our products love you as much as they love our planet.

Winner of the 2024 Cruelty-Free Forever Best Newcomer Award
Trust Eye of the Beholder for flawless skin and natural-looking make-up
Try our products today for ethically-sourced, cruelty-free skincare and cosmetics that don't cost the Earth.
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Ingredients
All the ingredients we use in our products are certified as vegan, ethically sourced, and not tested on animals.
Shipping & Delivery
From source to home, all delivery methods are carbon-neutral and packaging used is plastic-free recyclable.


Carbon Neutral
From our head office to our stores, all energy is derived from renewable sources and any carbon created in our product cycle outside our control is offset with planting schemes.
'B' Rated Corporation
Our efforts to create a "clean" beauty business have been rewarded with recognition of being a 'B' Rated Corporation.
What Makes Our Products Ethical?

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Sparkles Eye Shadow
Add some glam to your eyes with our Sparkles Eye Shadow. With planet-friendly glitter, your eyes will shimmer with kindness.
Available in 6 colours
£29.99

Day-to-Night Cream
The perfect cream for all-day use. It is non-greasy, moisturising, and wrinkle-busting while adding a radiant sheen to your skin.
Available in 6 tone-matching colours
£64.99

Love Lip Gloss
For lips that glow all day long, our Love Lip Gloss will ensure your every word is seen, as well as heard.
Available in 8 Colours
£24.99

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